Fashion E-commerce & Virtual Fitting Rooms
September 13, 2020
The demand for e-commerce rises with the pandemic still looming over our daily lives, e-commerce continuous to thrive by the day. However, when it comes to fashion e-commerce, sizing is still the big elephant in the room. Clothing and apparels is a category with high return rates in e-commerce. Returns due to sizing not only impacts profit for brands, but also impacts consumer shopping experiences and ultimately repurchase rates.
Efforts to alleviate these issues through AR ad AI technology in the forms of virtual online fitting rooms continues. According to Globe Newswire, the global virtual fitting room market scope is expected to reach $10.75 billion by 2026 with a 22% CAGR rate. There is also room for more opportunities, as corporations are focusing on AR and VR to increase their share in the fitting room market.
TryNDBuy
Fashion e-commerce provides various virtual fitting solutions according to each need. This software creates a 3D avatar by putting in body measurements such as height, weight, bust, waist, and hip. Consumers then have the option to select the body shape to best represent their own. The technology allows consumers to try on the clothes virtually and works as a virtual stylist to for styling tips and outfit suggestions. This software transfers the normal catalog images online into 3D images. This works as a way for users to create a body model and for clothes to be mixed and matched, fitted. Fitting not only
AstraFit
AstraFit is an American fitting room solution. The brand provides tools for online retail stores to aid consumers find their sizes. AstraFit’s “fit analysis” algorithm works as evidence to convince consumers that virtual fitting technology functions. The digital avatar based on individual measurements creates a visual aid and indirect fitting experience for consumers of how well a particular product will fit the body shape.
The digital fitting revolution is accelerating in fashion retail regardless to the pandemic. 60% Millennials and Gen Zs are already m-commerce users and this number will continue to grow. Following these trends, finding and using the most relevant technology to meet the consumer needs is becoming the key issue. As of now, virtual fitting extends only to virtual fitting rooms or fitting using 3D avatars. The key question boils down to the question of correct sizing. Whomever can address these needs will end up on top of the virtual fitting room market.
