Digital Identities for Fashion, Eon
September 23 , 2021
Eon is a fashion platform making digital passports, or IDs to introduce connected and circular garments, suggesting a sustainable fashion cycle. With technological support with Microsoft’s Azure, the company aims to introduce 400 million products by 2025. The data and operational challenges resolved through the partnership, the system is enabling connected products to be operated side by side with the existing systems for brand and distributors to digitize products easily and efficiently.
Eon gives a digital identity to all clothing. In other words, it gives each item a “digital twin” with its own set of unique finger prints, manage the digital profile, provide identification data and transparency of information for the production, sale, use and reuse of the clothing, hence, the whole complete cycle of the clothing. This is a revolutionary cycle in the cycle of fashion since most fashion businesses did not take into account the cycle of production, sale, use and disposal.
However, Eon has digitalized the ID™ protocol that allows retailers to recognize and control the whole lifecycle of the product. What is more, the product information can be shared by customers, partners and apps. Through Eon, brands and retailers can create deeper, dynamic relationships with customers throughout the fashion cycle compared to being only the “seller” of the product.
There is potential for increase in sales, increased loyalty and brand building from customer feedback and shared insights. This enables new sources of revenue, business models and ultimately a sustainable fashion cycle chain. Connected Products; products digitalized and connected through Eon has had unprecedented access to consumer insights and competitive advantage, allowing brands to monetize and expand new business cycle models such as leasing, reselling, digital wardrobing, P2P (Peer-to-Peer) exchange, styling services, reuse and recycling.
Connect Products offer a continuous flow of communication, a two-way communication channel between the brand the customers so that brans and retailers can move away from the traditional trade-off relationship to a truly innovative one. By sharing all information ranging from resale instructions to styling insights, brands can communicate through long term sales points such as feedback, sharing images or repurchasing.
The long term relationship with customers, built on the basis on mutual benefits and two-way communication, increases the brand loyalty and a grows a faithful consumer base. Considering these aspects, Eon’s platform and ID™ Protocol has great potential for growth of customer apps and gaining the competitive advantage with the value and data creation of connect products.
Lead by Microsoft, Eon’s platform is one that can positively impact the industry, stimulating the destructive potential of technologies such as artificial intelligence and blockchain, facilitating the industry’s economic transition. By redefining growth and separating it from resource consumption, Ion ID™ Protocol is helping brands and retailers achieve their vision of a net environment.
The digital approach to sustainable fashion, where consumption is a virtue, demonstrates the possibility that sustaining business through consumption is not the sole option. This also illustrates that sole reliance on the sale of new products are not the only means. All records of digital activities is further adding on to the life cycle of fashion.
